Volume 3 ~ June 2025
New Additions
Hello PHA Team,
As we step into the month of June, I’m excited to take a moment to celebrate a couple new faces to our company. Please join me in giving a warm welcome to two new teammates who recently joined us in May:
- Bobby Mitchell, our new Receiving Specialist at JCR, brings not only his skills and dedication to the job, but also a rich family life. He has two sons, Joshua and Aaron, and three grandchildren, two of which are aspiring athletes, and let’s just say he is a proud Grandfather. Bobby is already making an impact. We are excited to have him on board, and to see his enthusiasm and professionalism.
- William Jones is stepping into a Customer Care Associate role at JCR. William brings a unique set of skills with his background as a personal trainer, coach, collegiate football player, teammate, and Eagle Scout. He is a proud multi-generational, like 5th or 6th, generation Texan – wow! – with a passion for the outdoors, hunting, and fishing. William’s positive attitude and skills connecting with others make him an excellent addition to the PHA family.
I feel these two gentlemen will help protect what we do well and drive us to greater levels of customer satisfaction, as each of us has the ability to impact our sales and resulting profitability as well as our reputation and brand in the marketplace.
Welcome Bobby and William!
In the May issue of the PHA Insider, we began the process of critiquing each of our core values and we started with Core Value #10. Your feedback has been instrumental in helping us refine it. Through your input, we’ve transformed it into a statement that better captures who we are today and who we aim to be. For those who shared feedback, you may even recognize your contribution in the word choice. 🙂
Here’s the original Core Value #10:
Avoid Complacency:
We embrace personal growth, change, and adaptability, avoiding stagnation or “nesting”. We take initiative to ensure we remain relevant.
Here’s the updated version:
Embrace Continuous Improvement:
We value personal growth and adaptability while avoiding stagnation and comfort zones. We take initiative and embrace change to ensure we remain relevant, valuable, and forward moving.
Among those that responded, this core value was rated as very important–so it looks like this one will remain.
In the spirit of continuous improvement, Please join us and take the opportunity to earn $10 by helping refine Core Value #5:
Protect “A-Team”:
Every customer interaction should reinforce confidence and trust. We offer a frictionless customer experience that delivers exceptional value, hospitality and appreciation. We must protect our customers to maintain trust.
Let’s keep building on this momentum, learning, growing, and moving forward—together.
Here’s to an amazing June!
Our Vision
To be the preferred destination for luxury products, empowering businesses to create something truly special, while showing how meaningful work can transform lives, foster fulfilling relationships, and enhance well-being.
Our Mission
We help local businesses thrive;
Help keep families safe and healthy and enjoy a true quality home.
Our Core Values
1) Be Different:
We are innovators doing work that matters, creating meaningful impact to our customer community, teammates and industry.
2) Work Supports Well-Being:
Excellent work enhances both personal and professional fulfillment and is essential to quality of life. We have the unique opportunity to grow a company and culture that is truly special.
3) Unified Leadership:
Maintain and protect a cohesive and aligned leadership team, which is critical to the success of any organization and positive work culture.
4) Ownership Mentality:
We see problems, we say and do something to solve them at the root. We ensure customers know everything we can offer so they can be successful. We “fully represent” our company as an owner, as the voice of our company, reflecting our values, expertise and standards.
5) Protect “A-Team”: – Under Construction
Every customer interaction should reinforce confidence and trust. We offer a frictionless customer experience that delivers exceptional value, hospitality and appreciation. We must protect our customers to maintain trust.
6) Prioritize Profitability:
Focus on sustainable elements that grows our financial health. We win and lose together. We use time and money wisely. Our stock price depends on profitability.
7) Respect Standard Operating Procedures:
We look for ways to improve and document processes, cross train and not circumvent interconnected processes critical for cashflow.
8) Encourage and Support:
We support a culture of encouragement, with no tolerance for gossip, politics or negativity. We pass negatives up and positives all around. If teammates are unhappy, let’s do something about it. Together, we can build something truly special, and if we don’t, it will be only us to blame.
9) Be Strong Individually and as a Team:
We require individual excellent performance while also expecting teamwork and initiative outside our position description for the benefit of others.
10) Embrace Continuous Improvement: – Revised
We value personal growth and adaptability while avoiding stagnation and comfort zones. We take initiative and embrace change to ensure we remain relevant, valuable, and forward moving.
