Volume 7 ~ October 2025
Seasons Change
As the seasons shift around us, it feels like the right time to pause, reflect, and continue to evolve together as a company. Over recent months, teammates have retired, some have changed career paths, and new teammates are eager to become part of the PHA opportunity. In that spirit…
Welcome To The Team!
Welcome Amy Villarreal!
Please join me in welcoming Amy Villarreal, who recently joined our Pierce Dallas team as Receptionist and Sales Support.
Amy brings with her a strong background in apartment and property management, where she excelled at building relationships and ensuring residents felt supported and valued. She has a natural gift for creating positive experiences and setting a high bar for professionalism—qualities that will serve our team and our clients well.
Outside of work, Amy is a proud mom of three daughters (21, 20, and 14), and she deeply values the strength and joy of family. She’s excited to bring that same spirit of service and connection into her new role with us.
We’re thrilled to have you on board, Amy, and look forward to the many ways you’ll make an impact here at PHA.
Welcome Amy Villarreal!
Please join me in welcoming Amy Villarreal, who recently joined our Pierce Dallas team as Receptionist and Sales Support.
Amy brings with her a strong background in apartment and property management, where she excelled at building relationships and ensuring residents felt supported and valued. She has a natural gift for creating positive experiences and setting a high bar for professionalism—qualities that will serve our team and our clients well.
Outside of work, Amy is a proud mom of three daughters (21, 20, and 14), and she deeply values the strength and joy of family. She’s excited to bring that same spirit of service and connection into her new role with us.
We’re thrilled to have you on board, Amy, and look forward to the many ways you’ll make an impact here at PHA.
One-on-One Conversations
Earlier this summer, many of you shared candid, thoughtful feedback in our Pulse survey. Those insights are valuable and must be fully understood. To ensure your ideas are properly considered, I’ll be scheduling one-on-one meetings with each of you in the coming weeks.
These conversations are about understanding what motivates you as well as everyone understanding the importance of their role to the health of the company.
They’re also about making sure you feel heard and that your suggestions shape how we improve.
I’m looking forward to these discussions as a teammate who wants to better understand what matters most to you.
Core Value #2 Revision
Our Core Values are the foundation of who we are—and they deserve the same attention and refinement we give to our daily work. Per the September issue of the Insider, these are the results to the reconstruction of Core Value #2.
The Original Core Value #2:
Work Supports Well-Being
Excellent work enhances both personal and professional fulfillment and is essential to quality of life. We have the unique opportunity to grow a company and culture that is truly special.
The Updated Core Value #2:
Fulfilling Work Matters
Taking pride in excellent work enhances personal gratification and contributes to joy and quality of life. Our opportunity is to grow a company culture that is special and genuinely rewarding.
This new version better reflects what so many of you expressed in the survey: that when we take pride in what we do, the results ripple into our fulfillment and well-being.
Looking Ahead: Core Value #6
Next, we turn to Core Value #6. In recent company-wide communications, I’ve spoken about the importance of cost control and profitability, especially as sales have slowed across the luxury home market. Preserving profitability is not optional—it’s essential to our near-term health and long-term strength.
That’s why it’s fitting that we refine Core Value #6 together. Here’s the current version:
Core Value #6
Prioritize Profitability
Focus on sustainable elements that grows our financial health. We win and lose together. We use time and money wisely. Our stock price depends on profitability.
Now is the time to sharpen this statement into something that truly captures our collective responsibility to stay focused on sales, use resources wisely, and protect the company’s financial health. Just as with past values, your input will help us land on a version that reflects both our reality and our aspirations.
To encourage full participation, I’m offering a $10 incentive for everyone who contributes feedback. Every word matters, and your perspective will help shape a stronger, more meaningful Core Value.
Closing Thoughts
Seasons change. Markets shift. What doesn’t change is our commitment to each other and to building a company culture we can be proud of. I’m grateful for your continued dedication and look forward to our one-on-one conversations, your input on Core Value #6, and the growth that lies ahead.
Here’s to a season of listening, refining, and strengthening together.
Your biggest fan,
Erin
Our Vision
To be the preferred destination for luxury products, empowering businesses to create something truly special, while showing how meaningful work can transform lives, foster fulfilling relationships, and enhance well-being.
Our Mission
We help local businesses thrive;
Help keep families safe and healthy and enjoy a true quality home.
Our Core Values
1) Be Different:
We are innovators doing work that matters, creating meaningful impact to our customer community, teammates and industry.
2) Fulfilling Work Matters: – Revised
Taking pride in excellent work enhances personal gratification and contributes to joy and quality of life. Our opportunity is to grow a company culture that is special and genuinely rewarding.
3) Unified Leadership:
Maintain and protect a cohesive and aligned leadership team, which is critical to the success of any organization and positive work culture.
4) Ownership Mentality:
We see problems, we say and do something to solve them at the root. We ensure customers know everything we can offer so they can be successful. We “fully represent” our company as an owner, as the voice of our company, reflecting our values, expertise and standards.
5) The A-Team is King: – Revised
We nurture and safeguard our designers, builders and customers, the “A-team”, by delivering a seamless experience built on professionalism, responsiveness, and genuine appreciation. Our standard is more than good service—it’s flawless execution in every interaction, deep product knowledge, and warm hospitality that makes every client feel heard, valued, and confident in relying on us. Through consistent excellence in our craft, we build loyalty, repeat business, and lasting partnerships.
6) Prioritize Profitability: – Under Construction
Focus on sustainable elements that grows our financial health. We win and lose together. We use time and money wisely. Our stock price depends on profitability.
7) Respect Standard Operating Procedures:
We look for ways to improve and document processes, cross train and not circumvent interconnected processes critical for cashflow.
8) Encourage and Support:
We support a culture of encouragement, with no tolerance for gossip, politics or negativity. We pass negatives up and positives all around. If teammates are unhappy, let’s do something about it. Together, we can build something truly special, and if we don’t, it will be only us to blame.
9) Effective Independently, Exceptional Collectively: – Revised
We uphold a standard of excellent individual performance as passionate professionals skilled in our craft. We also place high value on noteworthy teamwork, collaboration and initiative of your time, gifts and talents for the benefit of others to evolve and improve.
10) Embrace Continuous Improvement: – Revised
We value personal growth and adaptability while avoiding stagnation and comfort zones. We take initiative and embrace change to ensure we remain relevant, valuable, and forward moving.
